Information about Fitworthy


About Us

Fitworthy connects consumer brands with fitness studios & events for the purpose of partnership marketing. These engagements include:

  • product sampling/giveaway
  • event sponsorship
  • gift bag inclusion
  • other activations

Fitworthy is launching as a 100% free marketplace

Our Story

Fitworthy was born out of our passion and need. Being immersed in the NYC fitness & wellness space and interacting with better-for-you consumer brands, we saw the ongoing efforts to create meaningful connections within the local community. The process of discovery, communication, and creating brand partnerships was fragmented and incredibly time-consuming. We built Fitworthy to solve this problem using a technology-first approach.

Our Mission

To bring like-minded brands and consumers together through partnership opportunities specific to the wellness industry. Our aim is to democratize access to the best health, wellness, and active lifestyle products on the market today. We are a purpose-driven marketplace that believes leveraging technology can unlock the power of local connection.


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